28 May 2019
We were introduced to Harry and Sarah at The Wool Company by an existing client and we jumped at the chance to extend our lifestyle experience into the consumer goods sector.
Their brief is to support their search engine optimisation strategy with blog content creation, which in turn will fuel content for their email marketing plans. The opportunity to write about beautiful homewares and clothing while contributing to the digital presence of a gorgeous brand? Oh go on then.
You can catch our weekly musings about wool on their blog.
Copywriting for SEO
On their blog, we talk about about everything wool related. You’ll find in-depth insight into the benefits of wool as a clothing fabric, whether it’s a baby who needs help regulating its temperature, or merino wool sports socks for that next sporting mission. We weave through the centuries-long use of wool, how sustainable wool is and its future prospects in combatting fast fashion.
Mixing up the story of wool, seasonally focused blog posts invite us to delve into their product range and a spot of product copywriting too. Father’s Day gifts and Christmas gift guides tumble to our fingertips as we ‘ooo’ and ‘ahh’ over what to add to our own shopping lists when we’re done.
Product copywriting can range from crafting search engine optimised product collection pages to curating event focused gift recommendations for easy digestion by consumers. It’s also a great way to highlight new products or those you’d like to sell more of.
Creating video content
Every now and then, we also get up close and personal with their products. Well, it’s important we understand the beauty of a cashmere pashmina before we extol its benefits and how best to wear it. Right?!
And so, for a recent ‘how to’ blog post we crafted the blog content and then suggested creating video content to support the written description. The result also put us in front of the camera.
And that’s exactly the kind of work we like to do for clients - have ideas, share ideas, turn ideas into valuable digital content. You know where to find us if you’d like to talk about how we can you with digital content creation.