Original Cottages - a rebrand for leading holiday rental marketplace player

Original Cottages is a travel and property PR client for Coconut PR an Oxfordshire travel and hospitality communications agency

We started working with The Original Cottage Company in spring 2017. Home to a giant handful of locally based self-catering agencies, their destination knowledge and passion for customer service is at their heart of their family-run ethos, but it was spread out across the brands, not represented at the core of the offering.

Their rebrand to Original Cottages in August brings all the local brands together under one hub brand with one set of values: local people and local knowledge in local places. And so Original Cottages was born reflecting the originality of the business's structure in the holiday rental sector and the real and friendly people within it alongside the trust factor of a business first founded in 1992.

Original Cottages is home to ~4,000 holiday homes in England and Wales. From the seaside summer holiday cottage for a 2.4 family to the oast houses and converted train carriages, and former manor houses now perfect for family celebrations. Yes, there's plenty of choice, but there's a guarantee that someone in the business knows the property, its setting, its locality and its owner really well.

We're delighted to be working with the Original Cottages portfolio across travel, lifestyle and property media. Must just find some time for a holiday...