National B&B Week 2019 is celebrated 18-24 March, so we’ve compiled 5 quick B&B marketing tips to help your business shine. It’s the perfect opportunity for B&B owners to celebrate the B&B accommodation sector and showcase their B&B. There will also be plentiful opportunities to learn from the best in the B&B business and pick up tips for growing yours.
The B&B sector has flourished over the last 10 years as domestic and inbound tourism has benefitted from the effects of recession, austerity and currency fluctuations. Many a B&B has evolved to present a boutique hotel offering. AirBnB’s role in developing the sharing economy has played more than a part too in shifting consumer expectations on the idea of staying in a spare room as well as value for money.
But the traditional B&B concept of a room or two in someone’s home continues to thrive.
5 quick B&B marketing tips
B&B marketing tip #1: know your audience - Kate tells us more on the importance of audience targeting and comprehension for effective marketing outcomes:
B&B marketing tip #2: develop a strong and appealing online presence - make sure people and find you, and that they find the most up to date information about your B&B.
B&B marketing tip #3: get social - start telling your story and chatting to others on the social media channels that are relevant to your sector and your audience
B&B marketing tip #4: establish a listing site strategy - if you list your B&B on multiple third party advertising sites, you’ll need a strategy for messaging, maintaining listings, updating content and managing guest reviews.
B&B marketing tip #5: spread the word - get to know your local community and business community, and be known for what a great place your B&B is and why.