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A PR creation that continues to power PR campaigns year after year - what are you doing for Blue Monday and who rocked it best in recent years?

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November is prediction season in the press. What stories are lurking in your data that could you position you or your business as a thought leader in the industry?

Wondering how to get started with email marketing and what value it could bring to your business? Read on…

Of the myriad ways to pitch your story to the media, which one suits your story best? Cutting straight to some publicity tactics, here are some ideas to get you started.

The press release is the foundation of your pitch, where you gather all the information you need to impart and all the messages related to the story. Here you’ll also find out what it isn’t and how to write one yourself (or hire us to do it for you).

Christmas gift guides are annual occurrence across print and digital titles, blogs and social media profiles. Planning and writing them famously begins in summer, hence the phrase ‘Christmas in July’. The question is: how to get your product featured?

All too often content can fall to the bottom of the to-do list, but with a clear focus on who you’re creating it for and what value you’re adding, the plan will come together more easily and dedicating time to its creation can be more easily prioritised.

Awareness day hashtags are a thing of content marketing ideation and social media campaigns. You don’t need to be an official of anything to create one, but you do need a decent idea, reasonable marketing know-how and a sizeable following to make anything of it. You can also use relevant hashtags to share what you’re doing as part of the day.

You read that right. I’m an introvert. And I’m a PR. But how does an introvert get into PR?

It’s a question I’ve asked myself many times since I first got into PR in 2006 and while this is based purely on my personal journey, it does mean than introvert can have a successful PR career, or successfully PR their business.

Email marketing works. I dare you to counter me… If it doesn’t work for you - let’s talk! Email marketing for travel and leisure brands is a tricky concept during the Covid-19 pandemic but it doesn’t have to be. A well considered email marketing strategy can have substantial customer nurture benefits and settle your brand in the hearts of your customers for the long term.

How are you, as business owners and leaders, managing to keep a clear line of sight on what to say and do when it’s no longer business as usual?

While Coronavirus is having a devastating impact on many businesses in the sector, we’re encouraging you to look ahead and keep on talking to your audience, and why it matters now.

Footfall is down across the hospitality industry and we can expect it to only get worse in the immediate future. We have to plan for lockdown too, albeit a short-lived blip. So let’s talk about how to market your restaurant, hotel or cafe in times of social distancing.

Wondering how to do email marketing and automation better than a global streaming service? Let your eyes wander this way…

So when was the last time you conducted a full social media audit?