The guest reviews culture: why your customers play a major role in the travel PR strategy

The guest reviews culture: why your customers play a major role in the travel PR strategy

Affecting the hospitality and travel sectors majorly, reviewing culture has been both friend and foe to many businesses. For hoteliers and holiday rental companies, the likes of TripAdvisor, Trustpilot and Feefo can be pivotal in how accommodation is perceived beyond the photos and before a guest even steps over the threshold.