Don’t scoff! Yes, storytelling is an over-used, jargon marketing term. But, if you go back to basics, storytelling is about beginnings, middles and endings. It’s the pivotal element in your brand and in your marketing.
Coconut PR recently took on a client’s pre-existing Pinterest page and did just that. All it took was an SEO-minded approach, a sideways look at the audience, and short, regular stints of activity.
Guest review websites are one element of your marketing communications, but they’re a vital tool in new business acquisition for restaurateurs and hoteliers. Whether you seek business travellers, midweek leisure breaks, wedding enquiries or more bums on seats for dinner, it’s easier than you think once you’ve got your head around it and regular allocate time to it.
To celebrate the evolution of B&B accommodation and its place in the national psyche of domestic holidays, we bring you 5 quick B&B marketing tips to coincide with National B&B Week.
Just because we can all write, can doesn’t mean our words communicate effectively. And in business, the right communication translates directly to clients and sales. Express those words badly, however, and you’re faced with a completely different scenario – little or no business caused by common copywriting mistakes.