Just because we can all write, can doesn’t mean our words communicate effectively. And in business, the right communication translates directly to clients and sales. Express those words badly, however, and you’re faced with a completely different scenario – little or no business caused by common copywriting mistakes.
Affecting the hospitality and travel sectors majorly, reviewing culture has been both friend and foe to many businesses. For hoteliers and holiday rental companies, the likes of TripAdvisor, Trustpilot and Feefo can be pivotal in how accommodation is perceived beyond the photos and before a guest even steps over the threshold.
A week of learning, observations being made, lots of questions asked and plenty of laughter. Sounds like a pretty fantastic work experience, right? I thoroughly enjoyed my time at Coconut PR and I’m grateful to the team for giving me this opportunity, but for also sharing their expertise and wisdom to enhance my knowledge in regard to the PR industry.