brand reputation

Reputation management: it's how you tell your story

Reputation management: it's how you tell your story

Earlier this year I was asked to comment on the preposterous action being taken by easyJet on some flights. The dreadful deed? Cabin crew were taking hand luggage off passengers just as they were about to board their flight. 

This week I have been asked to comment on the news that easyJet has launched its "hands-free" luggage service whereby you can check your cabin luggage into the hold for £4 each way. 

A cynic would call this a PR stunt.

Monarch: is there a travel company with a better brand reputation?

Monarch: is there a travel company with a better brand reputation?

Monarch has had the travel industry and its customers in a tizz since the end of September. The stalwart of low cost flights and cheap package holidays had a wobble of the financial variety. The timing of events tallied to the renewal of its ATOL certification (Air Travel Organisers Licence) and another holiday company appeared destined for the travel brand bench in the sky.